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STEP INTO A

POTATO FIELD ON WHEELS

LEARNING ABOUT POTATOES HAS NEVER BEEN SO MUCH FUN

Well…the Wisconsin Potato & Vegetable Growers Association did. So they came to Cineviz to make it happen, and we learned a lot about potatoes along the way. Everyone knows Wisconsin is the Dairy State. But not many of us know Wisconsin is the third largest potato-growing state. The Wisconsin Potato & Vegetable Growers Association wanted to change that. Their goal was to make Wisconsinites forget about those other potato states and get them excited about finding the best potatoes in their own backyard. The result – The Spudmobile – a fully immersive, educational potato farm on wheels. As visitors step inside the RV, they find themselves in the middle of a potato field with clouds rolling, tractors humming and birds chirping. Most important, they find fun interactive elements sharing important facts on the Wisconsin potato growing industry, the health benefits of potatoes and modern farm practices. And, yes, we’ll say it. The Spudmobile is a truly moving experience.

 

Experiential Design, Exhibit Design, Content Creation, Graphic? Design, Technology, Software Development, Copywriting, Video Production

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