Project: Chase Freedom “Ben” Hologram Client: GMR Marketing Brand: Chase Bank Market: Retail Chase Freedom Card was looking to publicize its 1% cash back promotion to a diverse audience in retail environments. The challenge GMR Marketing presented to Cineviz was to get “Ben”, the Chase Freedom guy in as many malls at the same time. Cineviz brought Ben to life via high-definition, short throw front projection technology. Ben was seen surprising unsuspecting shoppers at twenty malls across the country. Shoppers were taken aback by how real the projection was, with some even talking back to Ben. The immersive “is he real?” aspect created a huge buzz. Virtual Ben didn’t just engage and educate his audience; he also motivated them to pick up application forms.
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