Project: Fox Cities Magazine Augmented Reality Cover Client: Fox Cities Magazine Market: Advertising For March 2013’s Entrepreneur issue of Fox Cities Magazine, they wanted to do something a little more innovative and completely different than any of their past issues. So they came together with Cineviz and came up with a Special Augmented Reality Cover. This cover could be brought to life in three steps. The first step was to scan the QR code located on a certain page within the magazine. Doing so lead the user to a downloadable app site for the LAYAR app. Once it was downloaded to their phone they would then open the LAYAR app and scan the front cover of the magazine. Instantly the moving experience begins and the people on the cover come to life. Like any picture in the Harry Potter world, the 2D paper and text stayed in one place, while the people and objects they held moved and interacted with each other. In addition the user was also able to actually hear what the people were saying in the cover on their phone’s speaker. Just as if you were looking at real people through a window or in a 2D television screen.
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