Cineviz Markets: Retail

Cineviz™ Digital Signage Solutions allow retail stores to most successfully market their products and services at the Point of Sale or Purchase (POS/POP). As more and more studies have shown, most purchases are made on the actual site of your business; more specifically, according to Promo Magazine, "70% of brand decisions are made in-store" ("Medium Rare," 2002). So implementing effective Digital Signage with Cineviz™ allows marketers to maximize this fact, combining in-store product information and promotions, with engaging content that makes a lasting impression on the consumer. Ultimately, Cineviz™ allows you to create consistency: product information, branding, timely messages that all combine into an urgency to purchase now rather than later.

Unlike traditional, static product marketing that may not always fit the time, place, or target audience, Cineviz™ creates a "brand environment" that increases sales, time spent browsing in the store, limiting perceived wait time in checkout lines, and teases future product sales to get them back into your store as soon as possible.

Combining a complete Digital Signage plan and implementation (end-to-end platform and support), Cineviz™ will professionally create content for in-store displays, allow for added revenue from outside advertising, and maximize the focus of your products and company brand. Whether it's a small- or large-scale deployment of Digital Signage displays, most of our clients see an almost immediate impact from a sales and marketing standpoint.

Retail store advertising, where cross-promotional campaigns can help maximize the sales of other products
Bank programs and services, providing valuable information and potential interest while they wait in line for the next teller
Gas Pump advertising to decrease perceived wait time and allow for increased sales once they're in the store
Restaurant menu boards that promote side orders, targeted value meals, and cross-promotional day parting, where lunch and dinner items are teased during breakfast
Movie theater trailers and show times that can generate extra revenue or trade opportunities for your retail store