Cineviz - Do The Impossible Cineviz - Do The Impossible Cineviz - Do The Impossible Cineviz - Do The Impossible

IDEATE. INNOVATE. INSPIRE. INNOVATE AGAIN.

We won’t lie. Our creative process is rigorous and often frustrating. Sometimes it even seems never-ending. But we keep at it to make the impossible happen.


Have you ever wondered what our world would be if pioneering greats like Georges Méliès, the Wright Brothers, Frank Gehry or Henry Ford gave up on their first, second or even fortieth failed attempts? We shudder at that scary thought.


That’s why all of us at Cineviz continuously push ourselves to create and deliver the best possible solutions. We’d be happy to go on and on about our work, but we believe it should speak for itself. So we’ll just be quiet while you take a look…






Case Studies

  • Betty Brinn Children's MuseumOpen or Close

    BRINGING THE OUTDOORS IN


    The Situation

    Betty Brinn Children’s Museum in Milwaukee is a hands-on interactive and learning environment for children aged ten and under. The Museum was in the process of developing Pocket Park – an urban park setting featuring fun activities that help children learn about the water cycle, water sources and the importance of water to all living things. What’s a park without a pond? And so, Cineviz was invited to create a virtual pond that children could interact with in a fun way.


    The Solution

    Utilizing a ceiling-mounted floor projection system, Cineviz was able to bring a pond to life. The system Cineviz installed iprojects engaging special effects directly onto an interactive pond shaped floor mat framed with stones and other natural material to create an authentic pond.


    The interactive pond content was custom created by Cineviz with animated trout, snap turtles and frogs – native species found in Wisconsin ponds. All that was required of the Project Park’s tiny visitors was for them to walk across the pond or tap their feet at the floor graphics for the pond inhabitants to respond to their actions. Cineviz added further dimension to the pond with virtual raindrops and ambient weather sounds.


    The Results

    Beaming little faces and parents thrilled with not having to worry about drying off or cleaning up their children from a raucous time spent playing and splashing about in a pond.



  • TycoOpen or Close

    IF YOU LIKE IT THEN PUT A RING ON IT


    The Situation

    Global fire protection leader, Tyco’s participation in GreenBuild 2010 involved a 20' x 20' exhibition space. Tyco required a display that would highlight its commitment to sustainability and showcase its many brands and products in a green way. Tyco’s challenge to Cineviz was for an innovative, minimal yet dynamic display that would be both environmentally responsible and a show-stopper.


    The Solution

    Cineviz custom designed and engineered the unique 360 degree video wall to Tyco’s specific needs. Measuring 12' in diameter by 41", the physical structure was minimized to allow for a more sustainable footprint. Suspended from the ceiling, the 360 video ring was a jaw-dropping attraction. Three touch-screen informational kiosks added an interactive element to the whole Tyco experience. With content also created by Cineviz, the process from project brief to installation was as seamless as the 360 Video Wall itself.


    The Results

    A Green Exhibitor’s Award and countless accolades from visitors and exhibitors alike.



  • GMR Marketing/CHASE BankOpen or Close

    Chasing What's Real


    The Situation

    Chase Freedom Card was looking to publicize its 1% cash back promotion to a wide range of people in a retail environment. They had great equity with the highly likeable and recognizable Ben, the Chase Freedom guy from their TV commercials., and wanted his presence on site at malls across the country. The challenge GMR presented to Cineviz involved getting Ben in as many malls at the same time.


    The Solution

    Cineviz created a virtual banker by projecting a pre-recorded video of Ben onto a life size Ben-shaped acrylic screen. Using the latest high-definition front projection system, Ben was surprising shoppers in malls all over the country by suddenly coming to life. Shoppers were taken aback by how real the projection was…some even talking back to Ben. The “is he real?” aspect of the virtual banker created a huge buzz and kept shoppers engaged in every mall virtual Ben turned up.


    The Results

    Delighted and captivated shoppers. The use of an unusual and unexpected method of message delivery allowed Chase to significantly increase audience dwell time.



  • GMR Marketing/Sage Collective/AXEOpen or Close

    Bold, Ballsy, Bubbly Fun


    The Situation

    Axe Shower Gel was going to host a wild college party at the Mansion in Ohio. Touted as the ballsiest party ever, GMR and Sage Collective’s challenge to Cineviz was for an interactive display that would reinforce Axe’s wild and dirty boy image as well as add to the ballsy-ness of the night.


    The Solution

    An imposing 9 x 8 feet gesture activated display screen that featured a fetching female silhouette leaning against a giant Axe Shower Gel bottle. The screen and especially the female figure was covered in soap bubbles. The party guests were able to interact with the display without touching the display. Just by waving their hands, they were able to move the soap bubbles in the direction of their hand gestures. As expected, the hands moved mostly away from the lovely silhouetted figure.


    The Results

    The ballsiest party ever!!! A raucously appreciative crowd and three ecstatic clients. We couldn’t ask for more.